Vintage Violet

February 21, 2008

How old should vintage be?

V. Thread and Manuel Paul posted American Apparel’s California Vintage on Thread Trend in praise of American Apparel’s new vintage store next to their Echo Park location in California. “California vintage is the brainchild of American Apparel employees, who thought something should be done with the piles of clothes crowding AA’s basement,” said Thread Trend.

The idea of a store based on American Apparel vintage lead me to question, how old should vintage be?

Dov Charney established AA in 1997, making the company only 11 years old. When I think vintage I don’t think Cobain flannel shirts and shoulder pads that haunted the 90’s.

Though their vintage store now attracts vintage seller’s with 1950’s and 1960’s California thread, is the company’s original idea a vintage one or just that of a high end outlet store?

Poll: How old should vintage be?

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